10 Things to Do When You Get Your New Company Logo

There are some important steps to take when you get a new company logo whether you just got your first ever logo for your newly launched company or you simply redesigned your old logo. Follow these 10 steps to make sure that you don't miss anything when if comes to updating your branding.

1. Digitize Your Logo

The first thing you should do after receiving your shiny new company logo is get it digitized. Digitizing your logo ensures that the design elements and ratios won't be skewed when you resize your logo for different applications. You should also digitize your logo for embroidery so you can have it embroidered on corporate apparel and uniforms down the line.

Digitizing Software

2. Put Your Logo on Your Website

Once your logo is digitized the next step is to add it to your company website. Company logos are typically located on the top left and bottom left of each page of your website. Best practice is to have your logos link back to your homepage for easy navigation.

3. Order Staff Uniforms with Your Logo

Your customers and clients need to know who works for you and who does not. The best way to do that is with custom employee uniforms with your custom embroidered or screen printed company logo. Check out our Personalized Staff Uniforms Collection to shop employee uniforms and workwear by industry and application.

Custom Under Armour Staff Uniform

4. Have Business Cards Printed with Your Logo

Outside of wearing a uniform, custom business cards with your printed name and logo are the next best way of identifying yourself and proving that you work for the company. Your business card should also include your contact information and the address of your business.

Custom Printed Business Cards

5. Add Your Logo to Corporate Apparel

Don't have customer-facing employees or employees in the field? That doesn't mean you should miss out on all the custom apparel fun! Adding your custom printed or embroidered corporate logo to t-shirts, polos, sweatshirts, jackets, and hats makes for great corporate gifts or new hire welcome gifts! Plus, it's an awesome way to show off your new logo to your friends on the weekend too.

Custom Under Armour Polo ShirtCustom HatsCustom Patagonia Sweater

Custom Zusa T-ShirtCustom Flannel ShirtCustom Carhartt Jacket

6. Put Your Logo Around Your Office or Building

Always mark your business with your logo or company name on the exterior of the building so people can find you. If you're running a retail store or shop make sure to make this signage large enough for people to see across the street! It's also a good idea to have your logo painted inside your office or store as well. We have our logo and core values painted big in our kitchen!

S'well Headquarters

7. Order Custom Logo Office Supplies

If you're going to stock the supply closet anyways, why not do it with custom office supplies with your company logo? That way you'll look extra professional when meeting with clients and prospective employees. Plus, these are things that you use everyday, so they maximize view of your logo more than just about anything else.

Custom Moleskine PenMoleskine Brilliant Violet Hard Cover Ruled Large NotebookCustom Printed Coffee Mug

8. Update Your Email Signatures

What's the use in branding if you're employees are going to be communicating with customers using your old logo or no logo at all? Send out an email to your whole team with your new company logo and instructions on how to add it to their email signatures. Here's a look at how we structure out email signatures:

Email Signature

9. Order Custom Logo Promotional Products

What did you have a logo designed for if not to promote your business? Distributing promotional items with your corporate logo is the perfect way to make sure your clients and colleagues remember your brand at trade shows, conferences, and recruiting events. There are a ton of options when it comes to promotional products including custom electronics, notebooks, drinkware, pens, bags, and more. Check out our Promotional Products Buyers Guide below for tips on choosing the most effective promotional items for your business.

Read the Custom Logo Promotional Products Guide

10. Add Your Logo to Your Business’ Social Media Profiles

Consistency is the name of the game here. Always be sure to update your Facebook, Instagram, Twitter, LinkedIn, and Pinterest profiles when you make any changes to your logo or corporate branding. That includes updating your profile picture, header image, and other relevant imagery.

Facebook Logo    Twitter Logo    Instagram Logo    LinkedIn Logo    Pinterest Logo