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Merchology Blog

SMALL BUSINESSES = BIG IMPACT

Since 2010, American Express and the US Small Business Administration (SBA) have been promoting “Small Business Saturday,” the day after Black Friday, to encourage consumers to support local and small businesses when doing their holiday shopping. But what exactly is the definition of a small business, and why are they...

CORPORATE GIFT IDEAS GUIDE 2017

The holiday season is officially here in full force so it’s time to think about corporate gift ideas and promotional gifts! We understand that this is the busiest time of year for just about everyone, which is why we’ve prepared a list of perfect gifts for clients and employees.  Merchology...

2017 CORPORATE GIFTS TREND REPORT

With the holiday season quickly approaching, it’s time to talk about what’s trending in 2017 in the world of corporate gifts. It's not good enough to just "check the box"... you want to give a gift that your employees and clients will LOVE and remember! However, we're the first to...

SWAG FOR THE YOUNG WORK FORCE

Generation Z is now entering the workforce in sizable numbers, shifting the national conversation from a longtime focus on Generation Y (also known as the Millennials). Gen Z generally refers to people born between the early 1990s and the mid-2000s, putting the oldest folks in this group in their early...

SWAG: A DEFINITION

What is the definition of SWAG? Many may be deceived by this acronym’s meaning, and if you try to look it up, you will be bombarded with hundreds of options and definitions (of varying appropriateness levels!). We at Merchology may be a bit biased, but we consider our definition to...

ANNOUNCING… MERCHPERKS FREE GIFT PROMOTION, THROUGH YEAR-END!

It’s officially fall, football season, and the fourth quarter! In retail and ecommerce, the fourth quarter is the most exciting time of year because it’s when all of the shopping happens. In the spirit of our busy season, the Merchology team wanted to come up with an extra special way...

ANNOUNCING: MERCHOLOGY’S NEW PARTNERSHIP WITH 1% FOR THE PLANET

Merchology is proud to announce that we are now officially members of 1% For The Planet! As a part of our membership, we will be donating 1% of revenue we earn on the Patagonia brand to grassroots, non-profit organizations focusing on environmental causes. What is 1% For The Planet? It is...

INTRODUCING THE MERCH LOOKBOOK: FALL/WINTER 2017-18 EDITION

We are super excited to release to you the inaugural edition of our Merch Lookbook, a compilation of our favorite co-brandable apparel styles and gifts for the 2017-2018 Fall/Winter season. Why are we so excited about it? This isn’t your average thousand page industry catalog – it’s truly a curated collection. We...

WORLD OCEANS DAY 2017

June 8 is World Oceans Day. The purpose of this annual holiday is to raise awareness across the globe around the affects of water pollution and to expand opportunities for ocean conservation. Did you know that the ocean is filled with nearly 165 million tons of plastic? A typical American uses...

WELCOME TO MERCHOLOGY

Welcome to the NEW blog of Merchology (formerly known as Corporate Direct Apparel)! We figured with a new name and brand, it would be a great time to make some other fun changes too – like starting a blog. What can you expect to find here going forward? We consider ourselves...

THE IMPORTANCE OF A GREAT LOGO

Logos are something we all encounter multiple times throughout any given day. There are those logos we recognize without any effort, and many of them are associated with a great brand. From our own experience, we understand how much brand awesomeness is tied to a fabulous logo. There’s a certain brand...