How Custom Merch Can Boost Your Marketing Strategy

Can Custom Merch Help Your Marketing Strategy?

In recent years, marketing has become more personal. With the rise of social media influencers and the importance of personal brands, audiences care more about feeling a connection with the brands, products, and personalities they love. If you’re looking for practical marketing strategies to help your audience feel more authentically connected to your brand, merch for marketing can be a fantastic way to make that happen.

Custom, logo-branded gifts can be an extension of your personalized marketing strategy. It’s so important to connect with your potential and existing customers, clients, and business partners. You can show them how much you care through thoughtful, high-quality gifts and merch that lend themselves to your overall marketing.

 

Does Branded Merch Help With Marketing? 

Is it worth investing in branded swag? Yes! Promotional items for a marketing strategy can seriously boost good vibes between you and your audience.

Merch for marketing gives your target audience a physical, tangible piece of your brand they can hold in their hands! Branded gifts have a great ROI, and here’s why:

Boosts Brand Awareness 

Putting your corporate branding on custom merch for your marketing plan raises brand awareness. That’s because your audience can get their hands on a physical product--which will ultimately make your brand more memorable. Whether you’re looking for merchandise ideas for small businesses or a large company, this is an important point to keep in mind. 

People love to sport their brands’ favorite logos on apparel, cups, hats, swag, and much more. Make it easy for them to do that with merch for marketing. When your loyal customers and audience members represent your brand, people will notice!

 

Increases Customer Loyalty 

Branded swag helps to increase customer loyalty! Among the most practical marketing strategies for brands of all sizes, merch for marketing just makes sense. Who wouldn’t want to form a more loyal bond with their customers? 

Offering (or even gifting!) custom merch to your audience and customers could keep them coming back for more. That’s especially true if you give them branded gifts they’ll love. When you make your audience happy, they’re more likely to come back to you--and spread the word to people they care about! 

Word of Mouth is Powerful 

Speaking of spreading the word, word of mouth is a powerful asset to your brand. You want your customers and followers to talk about you! Not only will they spread the word about your brand to friends and family, they’ll be more likely to represent you on a larger scale. 

Giving great merch for marketing means you’re boosting your chances of getting great online reviews. Some of your followers may even make social media content about your merch! When word spreads about a great product online, people don’t want to miss out.

 

Merch is Low-Cost Marketing 

Great branded merch has a high ROI for many brands because it’s low-cost marketing. Rather than pouring thousands of dollars into ad spend that may or may not land the way you need it to, logo-branded merch can boost your brand on a budget. That’s especially important for brands that are just starting out and may not have the cash flow for paid advertising. 

If you’re building your brand presence on social media, check out our guide for adding corporate merch to your company’s social media plan. 

How to Create Custom Merch for Your Marketing Strategy

Want to create promotional items for your marketing strategy? Shop at Merchology for the branded swag you need! Here are a few of our favorite promotional items: 

• Sustainable jackets like the branded Patagonia Men's Black Better Sweater Jacket 2.0 and custom Zusa Women's Black Midtown Fleece Full Zip are some of our favorite pieces of outerwear.
• Custom electronics like branded Beats by Dr. Dre - Satin Silver Beats Solo3 Wireless Headphones make the perfect giveaway item for music enthusiasts! 
• You can’t go wrong with a logo-branded notebook like the custom Moleskine Black Hard Cover X-Large Double Layout Notebook.
• Complement that notebook with a logo-branded pen like the branded Cross Silver Calais Satin Chrome Roller Ball.

 

Need something in a hurry? We offer a selection of quick-ship items to get your merch to you fast. 

Contact Us 

Custom, branded merch can work wonders for your brand by boosting your brand awareness, increasing customer loyalty, inspiring word-of-mouth marketing, and providing a low-cost (but memorable!) way to promote your brand. You can get started with any budget, and scale over time as your business grows. Contact us at Merchology for help creating your own merch for marketing.