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About Merchology & Our Team


noun | Mur-chol-uh-jee | the art or skill of preparing custom apparel and gifts

We know that ordering “swag” for your next company event is one of the many things on your mile-long to-do list. It’s a good thing you’ve got a knack for style and an affinity for the best brands. At Merchology, you can easily customize fashionable branded apparel, anytime, online. Add to that all-inclusive pricing--including free logo setup, free decoration, and free shipping--fast turnaround times, and a dedicated Merchologist just in case you want to collaborate on creating your order. Merchology is your logo + the brands you love. It’s pure brand awesomeness.

At Merchology, we seek to…

  1. Bring you the most sought-after quality brand name apparel and gifts to co-brand with your company logo. We work with the most fashionable brands, and we customize the goods so your brand stands out.
  2. Put people first. We want your return business, and we will do what it takes to make you feel special. We will exceed your expectations when it comes to pricing, turnaround times, and bringing you the best brands.
  3. Tailor solutions that are uniquely suited to our customers’ tastes. Ask us about our custom online company stores, and check out our event packages (coming soon!). Never hesitate to call or chat with one of our Merchologists if you need any advice on crafting the perfect order.

Merchology is headquartered in Minneapolis, MN. Our team is comprised of a dedicated and inspired team of people with over 80 years of collective experience in delivering Fortune 1000 companies consumer branded apparel.

Our Management Team

Richard Ward, CEO & Co-Founder

Dick is the co-founder and CEO of Merchology. He has 29 years of experience in the corporate promotional products and incentive industries. Dick formerly was the managing partner of LA Loving, LightHouse Brands and previously was the CEO of River’s End Trading Company. Dick received his B.S.B. from the University of Minnesota.

Ally Delgado, Vice President of Business Development

Ally is responsible for developing brand partnerships and establishing merchandising strategy for the company. Prior to Merchology, Ally was an Associate Marketing Manager for General Mills, with innovation and P&L responsibility for the Nature Valley, Fiber One, and Helper brands. She started her career as a Strategy Consultant for Deloitte Consulting, serving Fortune 500 retail and consumer packaged goods clients. Ally received her B.S.B. from the University of Minnesota and her MBA from Harvard Business School.

Andrew Ward, Vice President of Operations & Co-Founder

As co-founder and VP of Operations of Merchology, Andrew oversees operations strategy, product procurement and decoration, and order fulfillment. Prior to Merchology, Andrew spent a decade as a partner of SpaceNet Equities, a Minneapolis-based commercial real estate brokerage firm, where he managed its listing portfolio of office, industrial, retail, and investment properties. Andrew received his B.A. in Business Management from St. John’s University.

Nolan Goodman, Vice President of Marketing & Co-Founder

As co-founder and VP of Marketing, Nolan is responsible for the marketing and on-site experience of Merchology. He has been in the corporate apparel industry since 2007, and previously managed vendor-direct sales of retail apparel brands at River's End Trading Company. Nolan received his B.A. from St. John's University in Collegeville, MN.

Richard Merhar, Controller

As Controller, Dick is responsible for overseeing all financial operations at the company. He brings more than 20 years of finance experience from small private to large public companies. Dick joined Merchology from River’s End Trading Company where he served as Director of Finance. Dick received his B.A. in Accounting from the University of Minnesota-Duluth and has attained the CPA certification.

Kylee Johnson, Customer Care Manager

Kylee is responsible for overseeing all orders to ensure customer service success for the duration of the order process. She is dedicated to making the customers experience as easy and intuitive as possible. Prior to Merchology, Kylee spent five years in customer service in various retail settings. Kylee is a graduate of North Dakota State University with a B.S. in Retail Merchandising.