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About Merchology & Our Team

Merchology

noun | Mur-chol-uh-jee | the art or skill of preparing custom apparel and gifts

We know that ordering “swag” for your next company event is one of the many things on your mile-long to-do list. It’s a good thing you’ve got a knack for style and an affinity for the best brands. At Merchology, you can easily customize fashionable branded apparel, anytime, online. Add to that all-inclusive pricing--including free logo setup, free decoration, and free shipping--fast turnaround times, and a dedicated Merchologist just in case you want to collaborate on creating your order. Merchology is your logo + the brands you love. It’s pure brand awesomeness.

At Merchology, we seek to…

  1. Bring you the most sought-after quality brand name apparel and gifts to co-brand with your company logo. We work with the most fashionable brands, and we customize the goods so your brand stands out.
  2. Put people first. We want your return business, and we will do what it takes to make you feel special. We will exceed your expectations when it comes to pricing, turnaround times, and bringing you the best brands.
  3. Tailor solutions that are uniquely suited to our customers’ tastes. Ask us about our custom online company stores, and check out our event packages (coming soon!). Never hesitate to call or chat with one of our Merchologists if you need any advice on crafting the perfect order.

Merchology is headquartered in Minneapolis, MN. Our team is comprised of a dedicated and inspired team of people with over 80 years of collective experience in delivering Fortune 1000 companies consumer branded apparel.

Our Management Team

Richard Ward, CEO & Co-Founder

Dick is the co-founder and CEO of Merchology. He has 29 years of experience in the corporate promotional products and incentive industries. Dick formerly was the managing partner of LA Loving, LightHouse Brands and previously was the CEO of River’s End Trading Company. Dick received his B.S.B. from the University of Minnesota.

Ally Delgado, Chief Marketing Officer

Ally is responsible for establishing marketing and merchandising strategy for Merchology. Prior to Merchology, Ally was an Associate Marketing Manager for General Mills, with innovation and P&L responsibility for the Nature Valley, Fiber One, and Helper brands. She started her career as a Strategy Consultant for Deloitte Consulting, serving Fortune 500 retail and consumer packaged goods clients. Ally received her B.S.B. from the University of Minnesota and her MBA from Harvard Business School.

Andrew Ward, Chief Operating Officer & Co-Founder

As co-founder and Chief Operating Officer of Merchology, Andrew oversees operations strategy, product procurement and decoration, and order fulfillment. Prior to Merchology, Andrew spent a decade as a partner of SpaceNet Equities, a Minneapolis-based commercial real estate brokerage firm, where he managed its listing portfolio of office, industrial, retail, and investment properties. Andrew received his B.A. in Business Management from St. John’s University.

Nolan Goodman, Vice President of Marketing & Co-Founder

Nolan is responsible for the strategy & execution of sales efforts in new and emerging markets. He has been in the apparel industry for over 10 years, and previously managed private label brand development and e-commerce at River's End Trading Company. Nolan received his B.A. in Political Science and B.A. in Spanish from St. John's University in Collegeville, MN.

Grant Severson, Vice President of Business Development

Grant serves as a leader responsible for developing strategic partnerships, along with execution of Merchology’s sales plan. Prior to Merchology, Grant was a Director of Product for OptumHealth, part of United HealthGroup, leading new product/market development. Grant started his career in healthcare consulting, working for an array of clients including the state and federal healthcare exchanges. Grant received his B.S.B. from the University of Minnesota.

Richard Merhar, Controller

As Controller, Dick is responsible for overseeing all financial operations at the company. He brings more than 20 years of finance experience from small private to large public companies. Dick joined Merchology from River’s End Trading Company where he served as Director of Finance. Dick received his B.A. in Accounting from the University of Minnesota-Duluth and has attained the CPA certification.

Kylee Johnson, Operations Manager

Kylee oversees and guides Merchology’s in-house decoration and post production teams, ensuring that each order will exceed customer expectations. Prior to Merchology, Kylee spent five years in customer service in various retail settings. Kylee is a proud graduate of North Dakota State University with a B.S. in Retail Merchandising.