What Do You Need At A Job Fair Table?

What to Have at a Job Fair Table

Both job hunting and hiring have been dramatically affected by the pandemic and the Great Resignation. As job seekers carefully consider their options and hiring managers face labor shortages, it’s more important than ever before for companies to make a great impression on candidates. That’s where understanding job fair basics can help your business. 

Face-to-face job fairs can help you meet and identify strong candidates for the positions you need to fill. The in-person interaction is invaluable because companies and job seekers get the chance to connect and size one another up. Whether you’re attending an industry-specific job fair to fill specialized positions or a generalized fair for new college graduates, you’ll have access to a pool of great candidates. 

So how does a job fair work, and how can you tailor your career fair set up for success? Let’s jump right into some job fair basics to help your company truly stand out.

 

How to Make Your Job Fair Table Successful

When it comes to prepping for a job fair, there are several items you’ll need at your table to ensure success. These include a table cover, chairs, signage, decorations, business cards, brochures, and logo-branded company swag to give away. However, you don’t want these item choices to be haphazard; they should fit your brand and send a clear, positive message about your company. 

Here are a few career fair tips that will guide you through how to set up for a job fair. 

A Color Scheme That Fits Your Branding

Your table cover, decorations, visuals, and swag should all fit your brand’s color scheme. Consider sleek, gender-neutral aesthetics to attract any qualified job candidate. Work in tandem with your company’s graphic design team to ensure you’re selecting the correct brand colors and fonts for consistency. 

Important Company Information

What information do job seekers need to know about your company up-front? Attractive handouts, pamphlets, and even QR codes that contain relevant details about your company’s culture, history, available positions, and vision for the future can give candidates important insight into what it’s like to work for your company. These informational items should be on-brand and easy for event attendees to pick up as they pass by. 

Enthusiastic, Knowledgeable Employees

If you really want job fair attendees to get a feel for what your team is like, make sure you have a few enthusiastic, knowledgeable employees ready to attend when you’re prepping for a job fair. Relevant team members who will champion your brand to candidates and be a good example of your company culture are the best choices. Have them talk to job seekers about what it’s like to work at your company, what they do day-to-day, and highlight the perks and benefits of being an employee at your workplace.

 

Dress for the Occasion

Anyone preparing to attend your career fair set up, including you and your team members, should be dressed for the occasion. Look professional, but approachable. Business casual attire, such as custom event apparel featuring your logo, works great for job fairs. At Merchology, we have a variety of job fair basics you and your team can wear, such as polos, hats, T-shirts, lanyards, and more. 

Show Off Your Amazing Products and Services

Of course, you’ll want to show off your amazing products and services to the job candidates you meet. If your company specializes in unique products or services, be sure to bring samples or the materials needed to provide a demonstration. Video footage works great if you don’t have physical products to showcase. Job seekers want to get excited about the companies they interview with, so give them plenty of reasons to! 

Branded Swag

When you’re prepping for a job fair, don’t forget the power of giving away branded swag! Logo-branded event giveaways can help ramp up interest in your booth before the event kicks off, and keep job seekers in touch after it’s over. Keep your brand on attendees’ minds as they continue their job search, and maybe even long after.

 

You can even host social media giveaways with branded swag on either side of the event to stay engaged with the candidates you meet! Check out our quality custom giveaway items to set your swag apart from the crowd. 

Contact Us

Need logo-branded swag for your next career fair setup? We’ve got all the job fair basics you need at Merchology! Contact our team today to find the right branded swag and apparel for your next job fair.