Our Team

Merchology was founded in early 2014 with the principle of providing the highest quality custom logo decoration in the industry on apparel and gifts brands that customers know and love. Just as important, it was a founding principle that ordering corporate gear should be an easy and transparent process, which is why Merchology offers a seamless e-commerce ordering experience. Making this vision come true is reliant on hiring and training fantastic people. Since our inception, we’ve grown into a team of 230+ employees across three locations in the US. This team proudly offers unparalleled customer service and the best logo decoration and gift presentation in the industry. Collectively, this team creates a vibrant and enthusiastic company culture that has won multiple top workplaces awards. Merchology is family-owned and operated and is headquartered in Minneapolis, Minnesota, with additional locations in Reno, Nevada and Harrisburg, Pennsylvania.

Merchology Management

Merchology Chairman and Founder, Dick Ward, in a professional headshot photo

Richard Ward, Chairman & Co-Founder

Dick is the co-founder and Chairman of Merchology. He has over 35 years of experience in the corporate promotional products and incentive industries. Dick formerly was the CEO and managing partner of LA Loving, LightHouse Brands, and River’s End Trading Company. Dick received his B.S.B. from the University of Minnesota.

Merchology Chief Marketing Officer, Ally Ward-Delgado, in a professional headshot

Ally Delgado, CEO & Co-Founder

As CEO, Ally oversees operations, finance, human resources, marketing, and technology development. Prior to Merchology, Ally worked in Brand Management at General Mills, with new product innovation and P&L responsibility for the Nature Valley, Fiber One, and Helper brands. She started her career as a Strategy Consultant for Deloitte Consulting, serving Fortune 500 retail and consumer packaged goods clients. Ally received her B.S.B. from the University of Minnesota and her MBA from Harvard Business School.

Merchology Chief Revenue Officer, Andrew Ward, sitting in a professional headshot

Andrew Ward, President & Co-Founder

As President, Andrew oversees Merchology’s growth strategy including sales channel management, brand partnerships, key account management, and customer service. Prior to Merchology, Andrew spent a decade as a partner of SpaceNet Equities, a Minneapolis-based commercial real estate brokerage firm. Andrew received his B.A. in Business Management from St. John’s University.

Merchology's Vice President of Operations, Rob Bros, professional headshot

Rob Bros, Vice President of Operations

Rob is responsible for overseeing the day-to-day operational execution at Merchology to attain exceptional results and assure customer satisfaction. He has over 20 years of diverse operations product and process experience, expertise in continuous improvement, and leadership of strategic acquisition, integration, and expansion activities to support healthy growth. Rob graduated from the University of St. Thomas with a B.A. in Business Administration and is Lean Master Certified.

Mark Rehborg, Vice President of Sales at Merchology

Mark Rehborg, Vice President of Sales

Mark is responsible for leading the Sales Team at Merchology to grow and retain our largest accounts. An authentic leader that brings out the potential by positively motivating and empowering his team, Mark has led four major company sales transformations at Schwan’s, 3M, Carlson, and Onyx CenterSource by driving portfolio excellence while leveraging innovation and transformation. Mark received a Master’s degree in Business Administration for the University of St. Thomas and Advanced Sales Leadership Certifications from Babson University.

Merchology's Vice President of Operations, Lisa Larson, professional headshot

Lisa Larson, Vice President of People

Lisa brings over 25 years of experience leading Human Resources organizations in the childcare, professional sports (go Vikings!), Powersports, and manufacturing industries. Our people are our most valuable asset. We are excited to build out our Human Resources function with Lisa's expertise in recruiting, compensation and benefits, training and development, people leadership, and employee experience.  Lisa earned her Bachelor's Degree in Management from St. Cloud State University.

Merchology's Vice President of Finance, Mark Cherrey, in a professional headshot

Mark Cherrey, Vice President of Finance

Mark is responsible for overseeing the financial operations at Merchology. He has over 15 years of finance and accounting experience. Prior to joining Merchology, Mark worked for two publicly traded companies serving in the Director of Finance and Interim Principal Financial Officer roles at Insignia Systems and as Controller at Digi International. Mark received his B.B.A in Accounting and Finance from the University of Wisconsin-Eau Claire and has attained the CPA certificate.

Merchology's Vice President of Customer Service, Gabi Winters, in a professional headshot

Gabi Winters, Vice President of Customer Service

Gabi is responsible for overseeing Merchology’s customer service team to ensure all customers receive the best customer experience in the industry. Before Merchology, Gabi had over 5 years of retail management experience with various companies. Gabi graduated from Concordia College with a B.S. degree in Business Management.


Merchology is a Disability-Owned Business!

Merchology is incredibly proud to announce that it has officially been certified as a disability-owned business enterprise through Disability:IN’s Supplier Diversity Program. Having been approved by the National Certification Committee, Merchology is a DOBE-certified supplier in the United States. We're proud to join over 400 corporations in this honor and hope to continue expanding opportunities for people with disabilities across industries.

 Merchology is a certified Disability-Owned Business and Merchandise Supplier!


Merchology Board of Governors

Jackie Schneider of the Merchology Board

Jackie Schneider

Jackie is a retired sales and marketing executive that provides advisory services around building high performing teams and accelerating organizational growth. Most recently, Jackie was the Chief Revenue Officer at Field Nation, the leading marketplace platform for workforce management. Jackie’s career of over 31 years included leadership positions at Comm-Works, Concur, and also Proto Labs, where she grew revenues from $26M to over $300M before the company went public. Jackie was recognized as a Women in Business Honoree by the Minneapolis St. Paul Business Journal in 2013. Jackie is a graduate of St. Cloud State University.

Jack Judd of the Merchology Board

Jack Judd

Jack is a retired financial executive and has been consulting on financial and strategic issues since 2019. Previously, Jack was CFO at Proto Labs, Inc. overseeing the transition for this high-growth company from a private to a publicly-held company. Prior to Proto Labs, Jack was at storage-technology company Compellent Technologies where he led the financial transition from a venture-backed organization to a public company. Jack was awarded CFO of the Year in 2010 and a Career Achievement Award in 2014 from the Minneapolis St. Paul Business Journal. Jack is a graduate of the University of St. Thomas.

Tony Harris of the Merchology Board

Tony Harris

Tony is a highly regarded thought leader, CEO coach, senior executive mentor and author. He is a subject matter expert on a wide range of global B2B marketing topics including eCommerce modernization, intellectual property matters, experiential marketing, strategic planning, and more. His strategic expertise includes marketing database and ERP/CRM systems, as well as operational procedures with a focus on enabling organizational success in the global digital economy. Harris is a graduate of the University of St. Thomas.

Merchology Board member, Joe Delgado

Joe Delgado

Joe Delgado leads finance and healthcare services for Preceptis Medical, an early stage medical device company. Prior to Preceptis, Joe’s experiences include product development and management for UnitedHealth Care and Optum, corporate development and strategy for Optum, and M&A and Operations consulting at Deloitte Consulting. Joe received his BS in Finance at the University of Minnesota and MBA from the Kellogg School of Management, Northwestern University.

Merchology Events & Outings

There's no better way to get closer as a team than with awesome company parties and group outings. That's why we take every opportunity to get together for company parties, volunteer events, team building activities, and more. Here's a look at some of our favorite recurring company events.

Win As A Team

One of our core values as a company is to celebrate and share our successes and we've found that the best way to do that is by throwing some amazing company parties. We routinely host celebrations for milestones and holidays at the office, but our two biggest bashes are our annual holiday party and summer boat party.

Check out the crew for the Merch Voyage 2022 Boat Party  Our Chairmen and President lead the crew on boat #2 at the Merch Voyage

Merch Voyage Boat Party 2022 on Lake Minnetonka

Holiday & Social Events

We are always looking for a reason to have a team event both inside and outside of the office. Some events that we've hosted in the past year include golf outings, monthly summer barbeques, frequent potlucks, and Friday wine tastings. We even celebrate all of those made up holidays like National Taco Day and National Mojito Day!

Merchology Cinco De Mayo Party 2022   

Merchology Cinco de Mayo Party 2022

Protect the Planet & Serve the Community

We also have a great Giveback Team focused on making a difference in our community and beyond. Our Giveback Team is constantly looking for ways to help the environment and those in need through donation drives, volunteer events, sponsored social events and more. A few organizations that we've worked with in the past include Feed My Starving Children, The Mississippi Park Connection, Fill the Backpack, and Toys for Tots!

A team from the Merchology Reno facility volunteers to clean up a park

Merchology Reno Volunteering at the NNFB 2021

Our Merchology Reno team spent the day volunteering with the Northern Nevada Food Bank packing up boxes of meals for families in need. This team also has won an award for its volunteer efforts in cleaning up and maintaining a local park right in Reno!


The Merchology team in Pennsylvania planting some trees and doing some good!

Merchology Pennsylvania Tree Planting 2022

One of our favorite charity organizations to work with in Minnesota, the Mississippi Park Connection, offers great monthly opportunities for members of our crew to get out and do some good in nature! From planting trees to clearing out weeds, the Merchology crew is always ready to roll up their sleeves and help the beauty of our state really shine.

Get to Know Us

We've introduced ourselves, and now it's your turn! Contact one of our dedicated Merchologists if you have any questions about starting an order. Otherwise, visit our About Us section to learn more about how we make merch magic!