Our Team

Merchology was founded in late 2013 with the principle of providing the highest quality custom decoration in the industry on apparel and gifts brands that customers know and love. Just as important, it was a founding principle that ordering corporate gear should be an easy and transparent process, which is why Merchology offers a seamless e-commerce ordering experience. Making this vision come true is reliant on hiring and training fantastic people. Since our inception, we've grown into a team of 100+ employees who proudly offer unparalleled customer service and collectively create a vibrant and enthusiastic company culture. Merchology is family owned and operated and is based in Minneapolis, Minnesota.

Our Management Team

Richard Ward, CEO & Co-Founder

Dick is the co-founder and CEO of Merchology. He has over 30 years of experience in the corporate promotional products and incentive industries. Dick formerly was the managing partner of LA Loving, LightHouse Brands and previously was the CEO of River’s End Trading Company. Dick received his B.S.B. from the University of Minnesota.

Ally Delgado, Chief Marketing Officer & Co-Founder

Ally is responsible for establishing the marketing and merchandising strategy for Merchology. Prior to Merchology, Ally was an Associate Marketing Manager for General Mills, with innovation and P&L responsibility for the Nature Valley, Fiber One, and Helper brands. She started her career as a Strategy Consultant for Deloitte Consulting, serving Fortune 500 retail and consumer packaged goods clients. Ally received her B.S.B. from the University of Minnesota and her MBA from Harvard Business School.

Andrew Ward, Chief Revenue Officer & Co-Founder

As co-founder and Chief Revenue Officer of Merchology, Andrew oversees operations strategy, product procurement and decoration, and order fulfillment. Prior to Merchology, Andrew spent a decade as a partner of SpaceNet Equities, a Minneapolis-based commercial real estate brokerage firm, where he managed its listing portfolio of office, industrial, retail, and investment properties. Andrew received his B.A. in Business Management from St. John’s University.

Nolan Goodman, President of International & Co-Founder

Nolan is responsible for the strategy & execution of sales efforts in new and emerging markets. He has been in the apparel industry for over 10 years and previously managed private label brand development and e-commerce at River's End Trading Company. Nolan received his B.A. in Political Science and B.A. in Spanish from St. John's University in Collegeville, MN.

Richard Merhar, Controller

As Controller, Dick is responsible for overseeing all financial operations at the company. He brings more than 20 years of finance experience from small private to large public companies. Dick joined Merchology from River’s End Trading Company where he served as Director of Finance. Dick received his B.A. in Accounting from the University of Minnesota-Duluth and has attained the CPA certification.

Sean Gavin, VP of Operations

Sean Gavin, Vice President of Operations

Sean is Merchology's Vice President of Operations. He is responsible for ensuring that the operations team services our customers through decoration, order fulfillment, and logistics strategy. Prior to Merchology, he spent time in both retail and manufacturing companies in various operations leadership roles. Sean received his B.A. in Political Science from Marquette University, his M.A. from Concordia University-St. Paul, and is completing his M.S. in Supply Chain Transportation from the University of Washington.

Gabi Hennen

Gabi Hennen, Customer Service Manager

Gabi is responsible for overseeing Merchology’s customer service team to ensure all customers receive the best customer experience in the industry. Before Merchology, Gabi had over 5 years of retail management experience with various companies. Gabi graduated from Concordia College with a B.S. degree in Business Management.



We've introduced ourselves, and now it's your turn! Contact one of our dedicated Merchologists if you have any questions about starting an order. Otherwise, visit our About Us section to learn more about how we make merch magic!