Winter 2023 Design Trends and Merch Ideas
Winter 2023 Design Trends and Merch Ideas
Winter 2023 Trends
With the wintertime comes the holiday season, and that means we’re entering the largest gift-giving time of the year.
This is the perfect time to make sure your brand is up to speed on the latest trends. You want to consider winter 2023 merch trends so you can give gifts that will make a big impression on recipients.
Whether you’re shopping for business partners, customers, employees, sales leads, or social media followers, you need to think about the most popular company merch for winter 2023. Trending gifts keep your brand modern and up-to-date, and they can even show off your brand’s values.
Plus, by being involved in current winter 2023 fashion trends, you’ll stay top of mind with customers.
Design Trends for Winter 2023
Wondering what the winter 2023 fashion trends are? Read on!
Earthy Colors
Earthy colors are all the rage right now, with the most popular hues coming straight from the great outdoors. That includes deep browns and warm greens, but also golden yellows, caramel, and rust.
These colors are super versatile, and they can often be treated as neutrals, making them easy to pair with other colors in your wardrobe. They’ll also look great with your brand logo embroidered or printed on them.
Plus, earthy colors don’t just have to be inspired by the forest. Florals and the ocean are also part of nature, and they’re reflected in pretty pastels for winter, deep blues, and other vibrant colors.
Nostalgic Vintage
Everything old eventually becomes new again, and right now, we’re back to obsessing over 70s fashion and design (and who can blame us?!). Instead of sleek and modern, style right now veers toward the organic, with a strong focus on cozy styles and thrifted, secondhand items.
Curves, Not Angles
You may have noticed by this point, but there’s a major interest in curves; angles are out. That means people aren’t as into geometric shapes and modern, straight lines right now, and instead are replacing them with natural, organic, soft curves. Consider that when picking out branded apparel to give as holiday gifts.
A Subtle Puffer
Instead of the ultra-thick puffer coat that used to hang in the closet, padded coats are more on-trend right now. This trending merch for winter 2023 is more chic and wearable than its thick-as-can-be counterparts, but the jackets are still just as insulated and warm as before.
Faux Fur
Show-stopping faux fur coats are a cornerstone of winter 2023 fashion trends, and they’re maybe the most incredible way to bundle up this holiday season while still showing off your impeccable style. Oh, and did we mention how comfy faux fur coats are? You’ll want to live in yours even when you’re home.
Layering with Scarves
Good news for the scarf collection that’s taking up way too much space in your closet: you can wear them with everything now. If your outfit’s simple, spruce it up with a bold design. If your outfit is already eye-popping, tone it down with a single shade.
Also, scarves aren’t the only trending merch for winter 2023. Fashionistas are also slinging shrugs and even blankets over their outfits as a way to say, “I’m super on-trend and also cozier than you.” Sign us up.
A Classic Black Coat
No capsule wardrobe is complete without a classic black coat that you can wear everywhere and with everything. Play around with different styles until you find the silhouette that’s best for you. Some people like slim-fit coats, while others prefer a boxier cut.
Shop the Fall/Winter Lookbook for Trending Gifts
When shopping for popular company merch for winter 2023 that you can gift to your clients, employees, and other business connections, check out the Fall/Winter Lookbook that’s packed with trending gifts.
You can shop for high-quality, crowd-pleasing products from brands like Patagonia and Stanley; order warm sweaters in earthy colors; and find the softest textures, like cashmere and wool.
We have Addison Bay pullovers and Brooks Brothers quilted vests in earthy colors, slim Under Armour insulated jackets, Ororo scarves, and many more on-trend wintertime merch.
Contact Us
Get in touch with the team at Merchology for more trending merch for winter 2023 that will make unforgettable corporate gifts.