How to Digitize Your Logo for Embroidery

How to Digitize Your Logo For Embroidery

The Basic Steps of Logo Digitizing

You may think that the machine embroidery process is as simple as uploading your logo to a computer and letting the embroidery machines go to work. However, the logo digitization process is actually much more complex than that. Luckily, we have Merchology Senior Digitizer Brendon O’Flanagan to break it down for us. Brendon has been digitizing logos for over 20 years and is one of the best in his field!

Once you've decided between digitizing your logo for embroidery or having the expert team at Merchology put the work in for you; next comes the fun part - choosing your items! From Quick Ship Clothing for when you need things fast, custom Bags and Backpacks to welcome the new employee, or specially curated MerchBoxes with the coolest corporate gifts all in one single box!

Check out the Trending Collections, Buyers Guides, and Event Guides to plan the coolest company parties with the hottest branded merchandise your coworkers will be talking about for years!


What is Logo Digitization?

Embroidery machines are not able to read the same types of files as your computer can, so you have to digitize your logo in a way that the machines can understand before they can do their job. From a digitizer's perspective, that usually means taking a JPG or PNG file of a customer’s company logo or artwork and converting into an embroidery file.

The embroidery file type is determined by the type of embroidery machine you will be using. At Merchology we use .dst files for our Tajima commercial embroidery sewing machines. Here’s a look at some other commercial embroidery file types.

Embroidery File Types by Machine

  • .dst: embroidery file format for Tajima commercial embroidery machines
  • .exp: embroidery file format for Melco commercial embroidery machines
  • .jef: embroidery file format for Janome commercial embroidery machines
  • .kwk: embroidery file format for Brother commercial embroidery machines
  • .dsb: embroidery file format for Barudan commercial embroidery machines
  • .tap: embroidery file format for Happy commercial embroidery machines

How to Digitize Your Logo

Once you know what kind of embroidery machine  you’re working with, you can move forward with converting the artwork or logo into the proper file type. To do this you’ll need to have digitizing software installed on your computer.

Our Senior Digitizer recommends Wilcom Advanced Digitizing Software for commercial digitizing. Other popular digitizing softwares include Brother Embroidery Design Software, Husqvarna Premier+ Embroidery Software, Janome Digitizer Software, and Embird Machine-Independent Embroidery Software. Once you’ve chosen your embroidery software follow the steps below.

Step 1: Upload Your Logo to the Digitizing Software

Simply insert your logo or design file (JPG, PNG, etc.) into the program and crop out any unnecessary blank space around the image you’d like to be embroidered.

Digitizing Software

Step 2: Set Embroidery Design Size

Input your desired dimensions for your embroidered logo or design. This will be the exact size that your image will appear on your product, so make sure to carefully measure the available space for embroidery on the product first! Once you have it just right make sure to lock the picture before moving on to the next step.

Embroidery Design Size

Step 3: Choose Your Stitch Type

There are a variety of different stitch types that are used to accomplish different looks, textures, and more. Each stitch type has a maximum stitch length that must be taken into consideration. You should also consider fabric type and the "push and pull" of the garment when selecting your stitch types. Here are the 3 most common machine embroidery stitch types.

Embroidery Stitch Types

1. Straight Stitch

The straight stitch is a foundational stitch for embroidery in which straight lines of stitches are repeated to make a pattern. You can create thick lines by repeating a straight stitch many times. It’s important to note that straight stitches are not just for straight lines, they can be used for curved shapes too!

Straight Stitches are most commonly used for…
  • Shading
  • Outlining
  • Detail work

2. Satin Stitch

If you’re looking to have text embroidered, then the satin stitch is probably the stitch type for you. The longer thread length of satin stitching gives it a shiny look that works perfectly for lettering. The maximum stitch length for satin stitches is 12.1mm.

Satin Stitches are most commonly used for…
  • Words and text
  • Borders
  • Achieving a shiny look

3. Fill Stitch

Also known as the tatami stitch or the ceding stitch, the fill stitch is typically used to fill in patterns, just like its name suggests. Fill stitches use alternating lines to give the embroidery a woven appearance. The maximum stitch length for fill stitches is 4mm.

Fill Stitches are most commonly used for…
  • Filling in blank space
  • Creating a textured look
  • Larger designs
  • More durable applications 

Step 4: Set Stitch Direction

Setting the stitch direction is essentially creating a road map for your embroidery machines to follow. In this step you’ll provide the machines with step by step instructions for each stitch. Different stitch patterns can be used to achieve the appearance of different contours, textures, and shades. Skipping this step will result in too many trims, jumps, and an unsightly machine pattern. Creating an efficient stitch direction will also save you time and thread too!

Step 5: Set Your Embroidery Thread Colors

Select your embroidery thread colors from the color bar. Make sure to match the embroidery thread colors to your corporate logo Pantone colors. If you’re not sure what your Pantone colors are check out our PMS Color Matching Chart and then view them in thread form in our Embroidery Thread Color Guide.

Embroidery Thread Colors

Step 6: Transfer the File to Your Embroidery Machine

Transfer your converted embroidery file (dst, exp, jef, etc) to your embroidery machine. This can be done using a USB cable, flash card, or directly from the computer running the embroidery software.

Embroidery Machine with Digitized Logo

Step 7: Prepare the Embroidery Machine for Embroidering

There are a few steps you need to take to get your embroidery machines ready to stitch out your digitized company logo or design. First you need to inform the machine about the design elements by selecting the proper needles, threads, orientation, and embroidery sequence.

Make sure that your machine has your required thread colors. Next, position your products or fabric in your embroidery loops or embroidery frames and slide them into the arms of the embroidery machine.

Person Preparing an Embroidery Machine

Step 8: Test Your Digitized Logo by Embroidering a Sample

Watch your embroidery machine go to work on your newly digitized logo or design. This should only take a few minutes! Once its finished, inspect the embroidered design to see if you need to make any digitizing adjustments before you embroider your products. If necessary, make the adjustments and test again until you're satisfied with the result. Then you're ready to embroider products with your perfectly digitized logo!

Verizon Wireless Embroidered Logo

Types of Commercial Embroidery

Now that you know how a logo is digitized it's time to learn how your digitized logo is applied to your garments. There are a few different embroidery techniques that can be used to achieve different textures and depths. Here's a look at the embroidery techniques we use here at Merchology.

Standard Embroidery

Custom embroidery is our most popular decoration method used to customize apparel here. That's because custom embroidery looks great, is durable, and is affordable, especially in bulk. Embroidery is most commonly used to customize polos, sweatshirts, jackets, bags, and hats. Learn more about the commercial embroidery process here.

3D Puff Embroidery

Similar to traditional embroidery, 3D puff embroidery is used to add a textured element to your company logo or design. However, with 3D puff embroidery, there is an additional layer of foam that gives the embroidery more dimensional depth. 3D embroidered logos are also durable and sharp, but tend to be spendier than traditionally embroidered logos because of the added fabric. Check out how it’s done in our Guide to 3D Puff Embroidery.


Laser Applique Embroidery

Laser applique embroidery is a form of layered embroidery that's used to give a textured look to a large embroidered logo. Applique embroidery is a great way to save stitches for large logos on custom sweatshirts and jackets! Read our complete step by step guide to custom laser applique embroidery here.

Patch Embroidery

The embroidery process for custom patches is as simple as it gets (unless you're creating an embroidered design on the patch). All you need to do is set the outline of the patch, select straight stitch, and let the machine go to work. At Merchology we only use patch embroidery for custom hats and custom beanies.

Custom Leather Patches Sewn onto Hats

Next Steps

Now that you know how to digitize you can get started with creating your very own vector art and embroidery files. Contact us at Merchology! You get free logo setup on all of our products. One of our digitizing experts like Brendan will ensure that your company logo is digitized in the best way possible. In the meantime, you can use our Logo Mock-Up Tool to see your logo transposed on our products to get an idea of what it will look like!